The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Customer Experience / CX / In-Person
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Customer Experience / CX / In-Person
Unrecommended By Algorithm
Agency: Publicis Conseil / Paris + Havas Paris / Puteaux
Client: FNAC Category: Customer Experience / CX
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Customer Experience / CX
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Customer Experience / CX
Award:
2023 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX047M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy / Bogotá + Carulla / Medellín
Client:
Carulla
Title:
The Fresh System
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX048M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris + Havas Paris / Puteaux
Client:
FNAC
Title:
Unrecommended By Algorithm
Category:
Customer Experience / CX
Annual ID:
OS23_IN049M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX
Annual ID:
OS23_IN050M